Make your story
matter to
investors.
Shape a narrative that will make investors be decisive and lean in.
Led by Jason Yeh · Former VC and founder · Coached hundreds of founders from pre-seed through Series C rounds.
You know your company. Why is the story so hard to land?
I’ve coached hundreds of founders, from pre-seed through Series C, and I see this all the time.
Most founders don’t struggle because they have too little to say. They struggle because they know too much. They know the business inside and out and can talk for hours about the market, the product, and why it needs to exist.
Turning all of that into a fundraising story is where things get messy.
That’s usually when the opinions begin to pile up: a mentor wants more traction, a founder friend says to lead with the vision, an advisor questions the market, and AI gives you ten new directions to explore. And as you try to reconcile everyone’s advice, you start losing confidence in your own story.
I know how easily that happens because I went through it during my first raise. Even after years as an investor, I found myself overexplaining the opportunity because I wanted to make sure no one missed it.
When you care this much about your company, leaving something out can feel reckless.
If that’s where you are now, you’re not behind. You’re facing one of the hardest parts of preparing to raise.
Your narrative doesn't need to include everything.
But when you don't know what matters most, everything feels too important to leave out.
MORE usually makes the story worse.
A strong story keeps investors with you.
Learn what makes investors lean in.
Beyond the Deck combines investor psychology, practical tools and guided exercises built around your company.
Understand what investors are listening for, where hesitation begins and what makes them want to know more.
Explore different ways to organize a fundraising narrative and find the structure that fits your company.
Get graded in the three areas that matter most for getting investors to lean in, then use the results to focus your improvements.
Identify what you’ve already done that counts as momentum and what you can do next to create more.
Build a compact version of your story to pressure-test what matters most and what can be left out.
Apply each lesson to your own company, investor feedback and upcoming raise as you move through the experience.
You’ll leave with tools you can use throughout your fundraise and more confidence in what to say, what to leave out and how to respond to feedback.
10 days. Seven moves. One strong narrative.
A guided sequence that walks you from "I have too much to say" to a story an investor can repeat back.
- 1
KickoffLive
Learn the building blocks of a strong fundraising narrative and how to get the most from the experience. Led live by Jason.
- 2
Make Them Care
Understand what makes investors care, then identify the parts of your story that matter most… and nothing else.
- 3
Explain Your Edge
Ideas are not unique. AI enables competition. Investors need to see an edge. Learn how to show that effectively.
- 4
Convey Momentum
Frame traction, velocity, and proof in a way that builds confidence and reduces perceived risk.
- 5
Tell a Story
Now that you have the parts, how do you wrap them in a format that is memorable and exciting? Narrative Frameworks, Storytelling Tools are the stars of this lesson.
- 6
Learn to Polish
Effective narratives are impossible to do well without feedback and iteration. Learn how to separate useful feedback from noise and revise your story with confidence.
- 7
Beyond BTD (Final Session)Live
Join Jason LIVE to learn how to take your well-crafted narrative to the next level and into an effective fundraise.
Ready to find out what
investors actually need to hear?
Join Beyond the Deck →Who this is for — and who it isn't.
- You’re raising now or expect to raise within the next six months.
- You have a deck, a rough outline or a head full of ideas.
- You know your company deeply but aren’t sure what belongs in the story.
- You want direct, practical guidance on what investors need to hear.
- You’re ready to test, simplify and strengthen your narrative without losing your voice.
- You want someone to write and design your entire deck for you.
- You’re looking for broad fundraising advice rather than help with your narrative.
- You want a finished answer without working through the thinking behind it.
A strong narrative changes the conversation.
I studied psychology but never knew how to apply it to fundraising until the ADMNT Fundraising Program.
Super pumped to share that we’ve signed a term sheet with a lead fund we’re really excited about for our Series A. Couldn’t have done it without Jason’s tips and advice.
I flailed around for two years, then closed an investor weeks after the program ended. Thank you, Jason!
I’m running our first pre-seed fundraise and just closed our first $50K angel check. We still have a long way to go, but I wanted to thank Jason Yeh for the program, its content and all the amazing guidance. It’s real, guys!
Today I closed a deal with a VC that will lead our fundraise. I’m super happy. Jason was fundamental to my journey.
I’ve raised a few rounds over time, and I still come back to your content and learn new things. Great work.
Jason has sat on both sides of the table.
Jason Yeh is a former VC, venture-backed founder and fundraising coach. During his time in venture, he was part of more than 50 investments. Since becoming a coach, he has helped hundreds of founders sharpen their fundraising stories and collectively raise more than $457 million.
He’s spent years listening to founders explain their companies, watching investors react and helping promising stories become easier to follow. Beyond the Deck brings that experience into a process you can use on your own narrative.
Jason is live at the start and end, built every session and reads the cohort’s questions between them.
The goal is for you to finish able to hear your story the way investors do and make sharper decisions without needing a coach on call.
Jason also hosts Funded and The Backchannel. Across more than 55 episodes of Funded, he has unpacked how real founders raised their rounds and what made their stories work.
Join Beyond the Deck.
A 10-day guided experience for founders preparing to raise.
- · 10-day guided experience
- · Four recorded sessions and two live sessions
- · Guided prompts that build your Narrative Diagnosis
- · Masterclass replay and all program materials
- · Same access, split billing
- · First payment when you join
- · Second payment 30 days later
Complete the first three sessions. Then decide.
Join Jason for the live kickoff, then complete Make Them Care and Explain Your Edge. If Beyond the Deck isn’t right for you after that, let us know by Thursday, August 20, 11:59pm PT and we’ll refund every dollar. No questions asked.
Two-payment plan? We’ll refund the first payment and cancel the second.
A few things you may be wondering.
Do I need a finished deck?+
No. You can come with a deck, a rough outline or a head full of ideas. Beyond the Deck helps you shape the story underneath all three.
Is this a deck teardown or design service?+
No. Nobody reviews or redesigns your slides. This is about the story underneath the deck: what investors hear when you tell it and how to judge the feedback you’re getting.
What if I’m not raising yet?+
If you expect to raise within the next 6 months, the timing is right. You’ll be able to apply the work immediately. If your raise is a year away, start with the free masterclass and newsletter, then come back when you’re closer.
How much time will this take?+
Plan for roughly one hour a day over 10 days. The program includes four short recorded sessions, guided reflection work and two live sessions with Jason.
How much feedback will I get from Jason?+
Jason leads two live sessions: the introduction and the wrap-up Q&A. He also reads the cohort’s questions between sessions. There is no one-to-one feedback or individual deck review. That’s deliberate and part of why Beyond the Deck costs $399 rather than what the hands-on Narrative Mastermind costs.
Will this help me raise money?+
It will help you get clearer about your story and sharper about which feedback to trust. Both are important inputs to a better raise. Nobody can promise that you’ll close a round, and you should be suspicious of anyone who does.
What if the program isn’t right for me?+
Complete the first three sessions, then decide. If Beyond the Deck isn’t right for you, let us know by Thursday, August 20, 11:59pm PT and we’ll refund every dollar. If you chose the two-payment plan, we’ll refund the first payment and cancel the second.
See your company through an investor's eyes.
Build a story that makes investors care, understand your edge, and believe the momentum.
P.S. You do not need a perfect deck to start. A rough outline or a head full of ideas is all you need as you start planning your raise.